Free tool

Inspiration to Execution Brief

A big client idea just landed. Before anyone promises it, run it through this: how ready it is to price, where the margin leaks, the moves that get it there, and the questions to take back to the client. One page, built for the handoff from sales to the kitchen.

The client's idea

As close to how the client said it as you can. The wilder the better, that is the point.

0/600

Client's inspiration link (optional)

The TikTok, Pinterest board, or post they sent you. It prints on the brief so the kitchen sees what the client saw.What caught their eye? (optional)

One line. The hanging greenery, the smoke, the colors.

Guest count

Service style

Budget signal

Time to the event

Has culinary seen this yet?

Does it need anything you do not normally do?

Where does margin usually leak on a job like this?

Computed on this page. Nothing you type is sent anywhere.

The Monday note

Want tools like this as they ship?

One practical note a week on turning big ideas into events that run and profit. No course, no funnel.